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Athens Olympic Top TV Ratings Update (August 27-29, 2004)

2004-8-31
 

Top 5 Rated Olympic Programs (August 27, 28, and 29, 2004)

Rank

# 1

# 2

# 3

# 4

# 5

Event

Women's Volleyball Final
RUS-CHN(Live)

Women's Volleyball Final
RUS-CHN(Replay)

Men's 10m Platform Diving Semifinal

Women's Taekwondo
Over 67kg Gold Medal Match

Women's Basketball Gold Medal Match
USA - AUS

Date

August 29

August 29

August 28

August 29

August 28

Broadcast time 00:46 - 04:10 19:30 - 21:48 16:59 - 18:18 23:20 – 23:32 21:13 – 22:58

Channels

CCTV 5

CCTV 5

CCTV 5

CCTV 5

CCTV 5

ALL 4 +
24 Peoplemeter
Markets

ALL 4 +
24 Peoplemeter
Markets

ALL 4 +
24 Peoplemeter
Markets

ALL 4 +
24 Peoplemeter
Markets

ALL 4 +
24 Peoplemeter
Markets

Universe (000)

55,067 55,067 55,067 55,067 55,067

Rating %

5.9 5.7 5.5 4.5 3.9

In 000

3,239 3,138 3,020 2,473 2,170

Market share %

56.7 14.3 29.6 24.9 11.7

Reach In 000

6,934 13,199 7,556 3,229 10,063

Proportion of Males 15+ %

58.4 50.6 53.3 59.5 54

Notes: data measured using people meters – individuals aged 4+ living in a TV household

  1. Market share = % of viewers of the game / viewers of TV at that time

  2. Rating % = The sum of the minutes of a period viewed by a person, multiplied by this same person's weighting. All this is then divided by the minutes of the period under study

  3. Rating '000 = The audience in thousands of a period, divided by the universe of the target worked on

Comments

Women's volleyball gold medal match between China and Russia won the highest TV rating (5.9%) during the last three days. It is an all-time remembered comeback win that China's women volleyball team, once the nation's glory and pride, kept about 3,239,000 viewers awake until 04:10. More than 3,138,000 watched the replay and it was rated the second highest at 5.7%. It is the first time, and the only time, when both live and replay of the same game got the highest ratings during Athens Olympic.

Men's 10m platform diving semifinal and women's Taekwondo over 67kg gold medal match were ranked the third and fourth with ratings of 5.5% and 4.5% respectively. China won both gold medals, and made a perfect ending for Athens Olympic 2004.


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