Notes: data measured using people meters – individuals aged 4+ living in a TV household

1. Market share = % of viewers of the game / viewers of TV at that time

2. Rating % = The sum of the minutes of a period viewed by a person, multiplied by this same person's weighting. All this is then divided by the minutes of the period under study

3. Rating '000 = The audience in thousands of a period, divided by the universe of the target worked on

Comments

Men's basketball led Thursday's TV ratings: the quarterfinal between China and Lithuania got the highest 9.0% with 4,981,000 viewers during a two hours long broadcast on CCTV 5, in which YAO Ming had 29 points and 11 rebounds for China but didn't stop the undefeated Lithuania. Another quarterfinal, United States against Spain, was rated the second at 6.8%, reaching a significantly large number of viewers as well.

Sailing race, a game that few Chinese could participate, was on air for about fifteen minutes on CCTV 5 during the prime time with a rating of 4.6%, ranked the fourth.

Women's hockey bronze medal match, China vs. Argentina, was broadcast in late night on CCTV 1 (1.6% TV rating, ranked No.5). It attracted about 862,000 viewers in which 61.9% are males above 15 years old.

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