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Athens Olympic Top TV Ratings Update (August 25, 2004)

2004-8-27
 

Top 5 Rated Olympic Programs (August 25, 2004)

Rank

# 1

# 2

# 3

# 4

# 5

Event

Women's 3m Springboard Preliminary

Women's Cycling Track Points Race Final

Men's
Volleyball 1/4 Final ITA - ARG

Women's Triathlon Final

Women's Beach Volleyball Gold Medal Match USA - BRA

Date

August 25

August 25

August 25

August 25

August 25

Broadcast time 18:29 - 20:53 21:43 - 22:26 22:31 – 23:20 15:30 – 17:08 17:11 – 17:53

Channels

CCTV 5

CCTV 5

CCTV 5

CCTV 5

CCTV 5

ALL 4 +
24 Peoplemeter Markets

ALL 4 +
24 Peoplemeter Markets

ALL 4 +
24 Peoplemeter Markets

ALL 4 +
24 Peoplemeter Markets

ALL 4 +
24 Peoplemeter Markets

Universe (000)

55,067 55,067 55,067 55,067 55,067

Rating %

9.6 5.0 2.8 2.1 2.1

In 000

5,305 2,726 1,519 1,152 1,150

Market share %

27.5 15.1 12.3 16.7 13.9

Reach In 000

15,077 7,338 5,987 4,322 3,717

Proportion of Males 15+ %

50.3 54.3 53.9 54.6 56.7

Notes: data measured using people meters – individuals aged 4+ living in a TV household

  1. Market share = % of viewers of the game / viewers of TV at that time

  2. Rating % = The sum of the minutes of a period viewed by a person, multiplied by this same person's weighting. All this is then divided by the minutes of the period under study

  3. Rating '000 = The audience in thousands of a period, divided by the universe of the target worked on

Comments

The TV ratings of the top five sport programs continued slight decline on Wednesday. Women's 3m springboard preliminary was rated the top at 9.6%, which is 0.9% less than Tuesday's top program. It could result from the schedule that fewer China's most competitive events were held on the past two days. Women's cycling track points race final got a 5.0% rating, ranked the second.

No Chinese players reached men's volleyball and women's beach volleyball finals, but these two programs were top listed at 2.8% and 2.1% respectively. Considering they were on air during non-prime time, the ratings were still impressive.


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