Notes: data measured using people meters – individuals aged 4+ living in a TV household

1. Market share = % of viewers of the game / viewers of TV at that time

2. Rating % = The sum of the minutes of a period viewed by a person, multiplied by this same person's weighting. All this is then divided by the minutes of the period under study

3. Rating '000 = The audience in thousands of a period, divided by the universe of the target worked on

Comments

Women's volleyball quarterfinal China vs. Japan led Tuesday's TV rating at 11.5% with an average 7,066,000 viewers in the 24 markets all across China. It was the only sport program that was rated above 10%. Gymnastics gala and women's basketball classification China vs. Japan followed up, rated at 5.6% and 2.7% respectively. This is the first time that the ratings tend to decline since the beginning of Athens Olympics.

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