Notes: data measured using people meters – individuals aged 4+ living in a TV household

1. Market share = % of viewers of the game / viewers of TV at that time

2. Rating % = The sum of the minutes of a period viewed by a person, multiplied by this same person's weighting. All this is then divided by the minutes of the period under study

3. Rating '000 = The audience in thousands of a period, divided by the universe of the target worked on

Comments

Men's table tennis singles gold medal match between Wang Hao (CHN) and RYU Seung Min (KOR) received the highest TV rating on Monday (12.8%), attracting an average 7,066,000 viewers during the seventy minutes long broadcast on CCTV 5. Chinese men's basketball's one-point comeback victory (67-66) over Serbia and Montenegro was the second highest, rated at 8.1% with an average 4,481,000 audience. It was followed by men's table tennis singles bronze medal match between WANG Liqin (CHN) and WALDNER Jan-Ove (SWE), a 6.6% rating game.

CCTV 5 got significantly high market shares, close to thirty percent, from the three most watched sport programs during the night time bands from 18:00 to 23:30.

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