Top 5 Rated Olympic Programs (August 20, 21, and 22, 2004)

Notes: data measured using people meters – individuals aged 4+ living in a TV household

1. Market share = % of viewers of the game / viewers of TV at that time

2. Rating % = The sum of the minutes of a period viewed by a person, multiplied by this same person's weighting. All this is then divided by the minutes of the period under study

3. Rating '000 = The audience in thousands of a period, divided by the universe of the target worked on

Comments

As the Chinese Olympic team won a historical 100th gold medal, the TV rating boosted to the highest figure at 12.5% in Women's Table Tennis Singles Gold Medal Match on Aug 22nd. ZHANG Yining, a 22-year-old young player, swept her opponent KIM Hyang Mi (PRK) away 4-0 (11-8, 11-7, 11-2, 11-2) in an hour.

In the Women's Tennis Doubles final, Ting LI and Tian Tian SUN made history on the last day of the Olympic Tennis Event, winning the first Olympic tennis gold medal for China. The match was ranked the second on TV rating (11.2%) during the past three days. Then comes Chinese Women Volleyball team defeated Team Russia with a straight 3-0 win. The 10.6% rating was impressive as well.

With the great performance of Chinese Olympic team, the "highest" rating could be rewritten again. What is the next?

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