About the newsletter Newsbreak Current issue Back issues Subscribe About us Contact us
Athens Olympic Top TV Ratings Update (August 19, 2004)
2004-8-24
 

Top 5 Rated Olympic Programs (August 19, 2004)

Rank

# 1

# 2

# 3

# 4

# 5

Event

Badminton Mixed Doubles Gold Medal Match

Women's Skeet Final

Women's Badminton Singles Gold Medal Match

Men's 10m Running Target Final

Table Tennis Women's Doubles Semifinal

Date

August 1 9

August 19

August 19

August 1 9

August 19

Broadcast time

22:00 – 23:39

20:46 – 21:32 18:59 – 20:14 17:28 – 17:48 15:59 – 16: 39

Channels

CCTV 5

CCTV 5

CCTV 5

CCTV 5

CCTV 5

ALL 4 +
24 Peoplemeter Markets

ALL 4 +
24 Peoplemeter Markets

ALL 4 +
24 Peoplemeter Markets

ALL 4 +
24 Peoplemeter Markets

ALL 4 +
24 Peoplemeter Markets

Universe (000)

55,067 55,067 55,067 55 , 067 55,067

Rating %

11.4 10.0 8.3 3.6 2.6

In 000

6,254 5,501 4,597 1,959 1,416

Market share %

38.9 24.8 24.3 22.6 19.7

Reach In 000

11,121 10,394 10,044 3,363 3,161

Proportion of Males 15+ %

5 5.6 53.5 52.8 61.4 56.2

Notes: data measured using people meters – individuals aged 4+ living in a TV household

  1. Market share = % of viewers of the game / viewers of TV at that time

  2. Rating % = The sum of the minutes of a period viewed by a person, multiplied by this same person's weighting. All this is then divided by the minutes of the period under study

  3. Rating '000 = The audience in thousands of a period, divided by the universe of the target worked on

Comments

As the defending Olympic champions ZHANG Jun/GAO Ling (CHN) in badminton mixed double gold match faced European champions Nathan ROBERTSON/Gail EMMS (GBR), the rating of sport event in China reached the highest 11.4% ever since the beginning of Athens Olympics. This match attracted an average of 6,254,000 viewers during one and a half hours long broadcast on CCTV 5. It was followed by women's skeet final (10% TV rating) in prime time. Another badminton gold match, women's singles between ZHANG Ning and Mia AUDINA (NED) also got an impressive rating of 8.3%, ranked at the third on Thursday.

CSII has established a strategic partnership with CSM, the worlds' largest TV audience measurement panel and the largest media and market research company in China. Together we will provide the most accurate and up to date TV ratings, figures, market analysis and reports with regards to sports to our clients around the world. For any particular question please do not hesitate to contact us: newsletter@csiibeijing.com or phone: +86-10-65610506/7/8/9 Fax: +86-10-65614223
 
China Sports Industry International
Copyright©  CSII All Rights Reserved