Top 5 Rated Olympic Programs (August 18, 2004)

Notes: data measured using people meters – individuals aged 4+ living in a TV household

1. Market share = % of viewers of the game / viewers of TV at that time

2. Rating % = The sum of the minutes of a period viewed by a person, multiplied by this same person's weighting. All this is then divided by the minutes of the period under study

3. Rating '000 = The audience in thousands of a period, divided by the universe of the target worked on

Comments

Women's 25m pistol final got the highest performance, attracting an average 4,843,000 viewers (8.8% TV rating) during the fifteen minutes long broadcast on CCTV 5, while it is the women's volleyball preliminaries between Cuba and China with a second highest rating of 8.3% reached the most audience when 13,324,000 viewers tuned in at one time or another of the 2 hours long program. Women's shot put final, despite its non-prime time from 22:58 to 23:12, received a positive rating of 4.6%, ranked at the No. 5 today.

The data also show that the major sport programs provider, CCTV 5, got consistent market shares with impressive figures of more than twenty percent during the night time.

CSII has established a strategic partnership with CSM, the worlds' largest TV audience measurement panel and the largest media and market research company in China. Together we will provide the most accurate and up to date TV ratings, figures, market analysis and reports with regards to sports to our clients around the world. For any particular question please do not hesitate to contact us: newsletter@csiibeijing.com or phone: +86-10-65610506/7/8/9 Fax: +86-10-65614223