Top 5 Rated Olympic Programs (August 17, 2004)

Notes: data measured using people meters – individuals aged 4+ living in a TV household

1. Market share = % of viewers of the game / viewers of TV at that time

2. Rating % = The sum of the minutes of a period viewed by a person, multiplied by this same person's weighting. All this is then divided by the minutes of the period under study

3. Rating '000 = The audience in thousands of a period, divided by the universe of the target worked on

Comments

The primetime sporting events, no matter familiar for Chinese audience or not, were rated higher than those in late night. Men's double trap on CCTV 5 from 19: 27 to 20: 14, a sport only a few Chinese could participate in, was rated the highest at 8.4%. It may lead in to the second high rating 6.2% for women's handball preliminaries, Ukraine vs. China from 20:18 to 21:01.

Men's basketball preliminaries (New Zealand vs. China), Yao Ming's second Athens game, was broadcast on CCTV 5 from 14:00 to 15:47 and the rating reached 3.6%. In this July, the average rating in that particular time slot was only 0.2%, according to CSM. Women's individual sabre semifinal (Tan Xue vs. Jacobson) was rated 3.5%, which also brought more audience in front of TV than usual considering that the average rating from 23:30 to 24:00 on CCTV 5 in July was 0.3%.

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